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The Hispanic American Financial Experience - Prudential

Prudential and the Hispanic community

Prudential maintains a long-standing commitment to diversity and inclusion. Our three-pillar approach to diversity and inclusion focuses on relationships with our most important constituencies—people, market and community—reflected by our unwavering support of the Hispanic community. While there is inherent value associated with each pillar, we believe that connecting the dots across all three of them provides the backdrop for ongoing, sustained success with our employees, the marketplace and the community.

The family-focused and confident culture of the Hispanic community is not unlike ours at Prudential. Reflecting our commitment to helping all individuals build financial strength so they may have a brighter more secure future, Prudential supports organizations and initiatives that help meet the needs of this important and growing community.

Strategic relationships


We strive to make Prudential an employer of choice through initiatives that support, inform, develop, and increase the awareness and sensitivity of our current workforce. Prudential's commitment to diversity has been recognized by Latina Style, Diversity Inc. and Hispanic Business magazines, among others.

  • Employee Resource Groups–Hispanic Heritage Network
    Prudential's employee resource groups support Hispanic Americans and other diverse communities. Formed in 1995, Hispanic Heritage Network seeks to articulate the Hispanic viewpoint, share common issues and establish a support network that promotes the professional development to help employees reach their fullest potential. In addition, Hispanic Heritage Network assists the company with diversity and inclusion efforts through a variety of community initiatives, including mentoring and financial consulting and recruiting initiatives.
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Recruitment/professional development

  • ALPFA is the largest Latino association for business professionals and students with chapters nationwide and over 23,000 members. ALPFA is dedicated to enhancing opportunities for Latinos and building leadership and career skills. For more than 10 years, Prudential's local ALPFA chapter has worked towards providing leadership development for Latinos and toward the integration of enterprise level human capital and thought leadership solutions for their corporate partners. We are engaged at a national and local level with sponsorships in New Jersey and Connecticut.
  • Hispanic-Serving Institutions (HSIs) are nonprofit, accredited colleges, universities or systems, where enrollment of Latino students constitutes a minimum of 25% of the total enrollment. Prudential's Talent Organization partners with important HSIs across the country for various campus recruitment initiatives, including our Peak program, an annual leadership program designed to provide diverse first and second year college students with early exposure to career opportunities in the financial services industry.
  • The Hispanic National Bar Association (HNBA) is a national membership association that represents the interests of Hispanic attorneys, judges, law professors, legal assistants, law students, and legal professionals in the United States and its territories. Since 1972, the HNBA has acted as a force for positive change within the legal profession by creating opportunities for Hispanic lawyers and by helping generations of lawyers to succeed. The HNBA has also effectively advocated on issues of importance to the national Hispanic community. Prudential has had a relationship with the HNBA since 2009 and is proud to partner with HBNA to launch the 2014 HNBA-Prudential Fellowship Program. That program provides a third year law school student an opportunity to work at a private law firm, followed by a year-long fellowship in Prudential Law Department for up to one year.
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Prudential is committed to offering products and services through sales channels that are as diverse as the communities in which we operate. For example, in our captive agency network, there are a number of programs geared toward supporting and nurturing talented Hispanic American financial professionals, as well as those from diverse backgrounds.

We are proud of our strategic relationships with local Hispanic Chambers of Commerce in cities around the country, including Tampa, Atlanta and Denver, as well as the Latin American Chamber of Commerce in Charlotte. Additionally, our local financial professionals also nurture relationships with local chapters of some of the nation's largest and most prominent Hispanic organizations, like National Council of La Raza (NCLR) and ALPFA. Our agency offices also work with smaller local Hispanic organizations across the country on an ongoing basis, planning and supporting networking events, and financial education presentations throughout the year.

Our Office of Diversity and Inclusion supports employment and financial education opportunities that benefit Hispanic Americans, as well as other diverse communities. The Office of Diversity and Inclusion works with Prudential's business and sales professionals to bring them into direct contact with these communities to forge new and mutually beneficial relationships.

Many of our businesses provide in-language support to help serve the needs of customers who prefer materials in Spanish.

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Prudential is proud of its support of significant initiatives related to the Hispanic American community. The company actively supports organizations focused on empowering, supporting and developing leaders in diverse communities, awarding more than $25 million in grants through the Prudential Foundation that support economic development, education, and arts & culture initiatives each year.

  • FOCUS: Hispanic Center for Community Development
    The FOCUS Hispanic Center for Community Development is a nonprofit organization offering a wide range of services for children, youth, families and senior citizens. Sponsoring educational and developmental programs, the aim of FOCUS is to support and strengthen the Hispanic communities of Newark, New Jersey.
  • Hispanic Association on Corporate Responsibility (HACR)
    HACR's mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with the community's economic contributions. HACR focuses on four areas of corporate responsibility and market reciprocity. They are: Employment, Procurement, Philanthropy, and Governance. HACR offers Corporate America direct access to the Hispanic community—its talent, entrepreneurs, and leadership - creating a forum to ensure corporate responsibility and market reciprocity for the nation's Hispanic population. Prudential has partnered with HACR since 2010.
  • Hispanic Federation
    The Hispanic Federation provides grants and capacity building support for a broad network of Latino nonprofit agencies serving the most vulnerable members of the Hispanic community and advocates nationally with respect to the vital issues of education, health, immigration, economic empowerment, civic engagement and the environment.
  • Junior Achievement of New Jersey
    Prudential's Hispanic Heritage Network and ALPFA organizations have volunteered with the Junior Achievement of New Jersey program since 2009. Through this initiative, the two groups have delivered financial literacy, work readiness, and entrepreneurship programs to Latino youth during the school day. Each year the program reaches more than 1,000 students from grades K through 8.
  • La Casa de Don Pedro
    La Casa de Don Pedro is a community based development corporation and provider of comprehensive services serving residents of greater Newark, New Jersey for more than 40 years. La Casa's community organizing, advocacy and social service infrastructure is recognized as the largest and primary link to the Hispanic community in Newark and beyond. La Casa's comprehensive and integrated programs recognize that the needs of individuals, their families and children tend to be interconnected and benefit from a holistic approach.
  • National Council of La Raza
    The National Council of La Raza—the largest national Hispanic civil rights and advocacy organization in the United States works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas—assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Prudential has enjoyed a long-standing partnership with NCLR since 1998.
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The Prudential Insurance Company of America and its affiliates Newark, NJ

Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances.